Freelance Copywriter

Rebirth of Venus

This collection revolves around the female figure. It is about embracing womanhood and women finding their way to success. Women have been suppressed for ages but now we see some changes evolving. It is about acceptance and dressing for yourself. Dressing up as spirituality, like meditation. Women should see dressing up more as a way to enlarge their confidence. Wearing a certain item that makes her feel good about herself. We give a woman the possibility to wear clothes that can give her the shape that she always fancied, items that create a feeling of satisfaction and self-love. The female body is one of the most elegant shapes in the world. Why not celebrate what a woman has? Why not exaggerate the shape we love? She looks strong, beautiful and well-dressed because her clothes are celebrating her body. She feels alive because she takes matters into her own hands. Adequate to dress sensually if it brings her courage.

By choosing to wear whatever she shows that women should stand above sexism. Who even tells a woman that she cannot wear a certain thing, only because a man cannot keep his hands from her. That should not be a lady’s problem. Woman-kind should be allowed to feel beautiful. The rebirth of Venus goes back to the beginning. It clothes the new feminist with statement pieces, to bring her inner self to the outer world.

 

These items are inspired by Thierry Mugler, his eighties carrier was outstanding. The brand was at its peak in the eighties. He treats a woman as a man superior. Form over function, wasp-like waist, a powerful shoulder, showing women the importance of dressing up with class and beauty but still bringing a taste of sex-appeal. Mugler showed a woman that she does not dress for her surroundings but she dresses to impress only herself. To bring comfort in confidence and style. Femininity as a central point, make her feel wanted, valuable and strong. His ideal goddess makes pre-paring her spiritual time, her time to go back to herself, her meditation. She picks her outfits thoughtfully, to accomplish things in life. The new urban collection of 2020 discusses “The rebirth of Venus”, the creation of a goddess, the new feminist. A woman who wears whatever she wants whenever she pleases. We go back to the heart of the brand, showing what women are worth and how they can speak for themselves and stand on their own.

2019